With a plethora of books about the value and importance of storytelling, we might wonder if another could offer any value. Well, the answer is yes, emphatically. Shawn Callahan's about-to-be released book Putting Stories to Work: Mastering Business Storytelling , is a must-have for your actual or digital library. It is available now on pre-order and will be on the "bookshelves" on March 20. Shawn is the founder of Anecdote , the world’s largest business storytelling company. His book is engaging and wise, and yes, replete with useful stories. His advise is concise and helpful, and--unsurprisingly--he has a way with words! Let me provide some excerpts. First, this teaser: Natural as it is for us to tell stories, as soon as we enter a meeting, begin a presentation or start a formal conversation with a colleague, all our stories disappear. We bring forth our most authoritative voice and opine away, saying things like: ‘There are three key points here...’ and ‘I th...
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